Dolly Parton, the iconic country music legend, is expanding her popular wine brand, Dolly Wines, with the introduction of a new red blend— a Pinot Noir. 

This marks an exciting chapter for Parton, who has led a lifetime of sobriety, 

and it comes with an unexpected twist: the singer has long disliked the color red, but her new wine is changing that perspective.

At 79 years old, Dolly Parton remains as influential and beloved as ever, and her entry into the wine industry has been met with enthusiasm from fans and wine enthusiasts alike. 

Parton announced the release of her Pinot Noir in a fun video shared on her Facebook page, where she revealed an interesting backstory behind her aversion to the color red. 

“For many years I have not liked the color red, because it reminds me of that woman who tried to take my husband,” Parton confessed, referencing her famous 1973 hit song, “Jolene.” 

In the song, Parton pleads with a woman named Jolene, who she fears might steal her husband away, making red a symbolic color of jealousy and heartache for her. However, in a full-circle moment, Parton now embraces the color red through her new wine. “But my new Pinot Noir has changed all that! I love red now. You should try it!” she cheerfully declared, signaling her newfound affection for the color and its association with her wine.

This fun and personal reveal isn’t just a casual update about her wine; it’s a nod to one of Parton’s most iconic songs, and she cleverly aligns the release of the Pinot Noir with the 50th anniversary of her *Jolene* album. The wine is set to be released in the same month that *Jolene* first debuted in 1974, making it a full circle celebration of Parton’s storied career and her evolution as both an artist and entrepreneur.

Parton’s Pinot Noir will be packaged in a uniquely designed bottle featuring a blue cut-out label in the shape of a butterfly, with additional butterfly accents. This visual element is a reflection of Parton’s personal style and the message of transformation, much like how her views on the color red have changed over time. The butterfly imagery also connects to the themes of growth and resilience that have defined Parton’s career and her personal journey.

Ming Alterman, the marketing director of Accolade Wines, Americas, expressed excitement about the new release, underscoring the collaboration between Parton and the winemaking team at Parton Family Cellars. Alterman praised the wine’s exceptional quality, stating, “We are incredibly proud to bring Dolly Wines’ Pinot Noir to the market. This release is a true testament to the exceptional quality and passion of our winemaking team, working in close partnership with Parton Family Cellars.” He also highlighted how the Pinot Noir reflects Parton’s vision for the wine brand: a wine meant to be shared with loved ones, celebrating life’s special moments. The wine is described as having a vibrant character and exceptional craftsmanship, perfect for any occasion.

Despite her well-known commitment to a sober lifestyle, Parton has found a way to combine her love for people and her passion for creating memorable experiences. Her wine brand has become an extension of her welcoming, warm personality, and it’s clear that Dolly Wines has garnered a loyal following. Parton has always emphasized the importance of sharing love, whether through music or personal connection, and now she’s offering fans a way to do so with a glass of wine.

Dolly Parton’s new Pinot Noir marks more than just a new addition to her wine collection. It represents her growth, transformation, and ever-present ability to surprise and delight her fans. From the woman who once sang about jealousy and heartbreak comes a wine that celebrates joy, love, and the beauty of life—red included.

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