After nearly two decades as a beloved anchor on The TODAY Show, Hoda Kotb is stepping into a new chapter of her life and career. 

In September 2024, the journalist announced her departure from the morning news desk, leaving many of her fans surprised by the sudden news. 

However, Kotb is moving forward with enthusiasm, embracing a new passion that is taking her into the wellness industry.

During a January 2025 appearance on The Kelly Clarkson Show, Kotb shared the exciting news that she is launching her very own wellness company. 

The journalist revealed that her interest in wellness started several years ago with practices that she initially thought were “woo woo and weird.” 

Despite her initial skepticism, Kotb soon realized the positive impact these activities had on her mental and physical well-being, 

making her feel calmer, grounded, and more centered. Her personal transformation led her to explore ways to help others experience the same benefits.

Kotb’s new wellness venture will encompass a variety of offerings, including retreats and a podcast. The goal of her project is to create experiences that are truly transformative for those who participate, helping them to achieve better balance and mindfulness in their own lives. She expressed her excitement about the new direction and shared that her wellness company is expected to launch in the spring of 2025, though she has not yet revealed an exact launch date.

During her conversation with Kelly Clarkson, Kotb spoke about the importance of community and connection, both of which she hopes to foster through her new wellness platform. Clarkson, ever supportive of Kotb’s new career move, praised her for building a meaningful space for people to come together and focus on their well-being. Kotb’s transition into wellness marks an exciting pivot, and her fans are eager to see where this new path leads.

While Kotb is diving into the wellness world, The TODAY Show is also undergoing some changes. Following Kotb’s exit, Scarlett Johansson, the star of Black Widow, will be stepping in as a guest co-host on Today with Jenna & Friends. Starting January 21, 2025, Johansson will join Jenna Bush Hager for a week filled with lively discussions and entertainment. The partnership is a particularly exciting one, as Bush Hager shared her admiration for Johansson, calling her “the queen” and noting their shared love of books and motherhood.

Johansson’s guest co-hosting gig will kick off a rotating lineup of celebrity co-hosts for the fourth hour of The TODAY Show. In addition to Johansson, other stars such as Taraji P. Henson, Eva Longoria, and Keke Palmer will take turns joining Bush Hager in the coming months. This new format is a fresh approach for The TODAY Show, which has long been a fan favorite for its mix of news, entertainment, and lifestyle content.

Bush Hager expressed her excitement about having different guest co-hosts, each bringing their own perspective and personality to the show. While she is thrilled about the new direction, she also admitted that the transition is bittersweet. Kotb’s departure after so many years of working together is a significant change for Bush Hager, who shared a close bond with her co-host.

Despite the changes, both Kotb and The TODAY Show are thriving in their new endeavors. Kotb’s move into the wellness industry represents her desire to make a meaningful impact on the lives of others, while The TODAY Show embraces a new format with star-studded guest hosts. Kotb’s fans are sure to continue following her journey as she embarks on this exciting new career path, and viewers will undoubtedly look forward to Johansson’s guest appearances and the dynamic energy she brings to The TODAY Show.

Kotb’s decision to leave The TODAY Show may have shocked many, but it is clear that she is embracing her next big move with enthusiasm and passion. As she focuses on her wellness venture and continues to engage with her audience, there’s no doubt that this new chapter in Kotb’s life will be just as impactful as her decades of work in broadcast journalism.

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