Hoda Kotb has stirred up a whirlwind of rumors after sharing a fun photo with Hollywood legend Kevin Costner at the 2025 Super Bowl, but the Today host is taking it all in stride. 

An insider exclusively revealed to Closer that the 60-year-old TV personality “got a real kick out of the rumors” suggesting that she and Costner, 70, might be romantically involved. 

“It made her smile because he’s always been one of her top Hollywood crushes,” the source shared. 

While the speculation has turned into a playful joke among Hoda’s colleagues, especially on Today, she remains unfazed by the gossip.

The photo in question, shared by Hoda on Instagram, features the two stars at the Super Bowl, 

with Hoda affectionately placing her arm around Kevin as they both beam for the camera. 

Savannah Guthrie, Hoda’s Today co-host, couldn’t resist adding a cheeky comment underneath the post, writing “New couple alert,” and tagging Today colleague Jenna Bush Hager. While the comment was made in jest, it quickly fueled speculation about whether Hoda and Kevin were an item.

The rumors about Hoda and Kevin’s chemistry started to gain traction back in June 2024, when Kevin appeared on Today for an interview with Hoda. Viewers quickly noticed the undeniable spark between the two, and the online buzz began. However, Hoda didn’t realize that fans were rooting for a romance until she appeared on Watch What Happens Live With Andy Cohen in July 2024. During the show, a fan asked Hoda if she and Kevin had connected after their Today appearance, referring to the growing “shipping” of the two by viewers. Hoda was taken aback, responding with, “Wait, what?”

When Andy Cohen clarified that fans wanted to see the pair together, Hoda playfully replied, “Well, if the viewers want it,” as Savannah egged her on, saying, “Give the people what they want.” Despite the playful banter, both Hoda and Kevin have remained clear that they’re not romantically involved. Kevin addressed the rumors during an interview with Entertainment Tonight in October 2024, saying, “I’m not on a national dating service. I appreciate the goodwill. She’s been great to me, and when I go back there, people treat me well.”

Hoda, who left Today on January 10, has been keeping busy with various projects and focusing on her family. According to the insider, despite the playful comments about her and Kevin, Hoda is “not really dating anyone” at the moment. “She’s open to finding love again,” the source explains, especially in this new phase of her life. However, her daughters, Haley and Hope, are her top priority, and she’s enjoying spending quality time with them.

As for Kevin, the Yellowstone star finalized his divorce from his wife, Christine Baumgartner, in February 2024 after two decades of marriage. While Hoda and Kevin share a mutual respect and fondness for each other, the source clarifies that their connection is nothing more than a friendship and flirtatious banter during interviews.

Hoda’s personal life has undergone significant changes in recent years. She ended her relationship with financier Joel Schiffman in 2022 after nearly a decade together, including an engagement that was postponed several times due to the pandemic. Hoda and Joel have maintained an amicable relationship as co-parents to their two daughters, Haley and Hope. Despite the breakup, Hoda has expressed a desire to focus on her family and career, while also remaining open to the possibility of new relationships in the future.

Though the internet may continue to speculate about Hoda and Kevin, both are navigating their post-divorce lives with positivity. Hoda is embracing her new journey, whether that means diving into wellness projects or exploring new career opportunities. Fans are thrilled to see her living her best life after her split from Joel, and it’s clear that the media personality is focused on enjoying herself and the moments that truly matter—whether that’s spending time with her loved ones or sharing lighthearted moments on social media. For now, Hoda and Kevin are just two people having fun, and the future remains wide open for whatever comes next in both of their lives.

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